Although I did not attend the IBM Lotusphere 2012 and Connect 2012 events in Orlando last week, I managed to wake up early enough (I’m in California) to watch the Opening General Session (OGS) and Keynote live-streams. These main “messaging” sessions are IBM’s opportunity to tell its customer and partner base how it sees the current communication/collaboration/productivity IT market and what IBM plans to do about it. Largely the message includes a resolute – and not unexpected – re-branding strategy that shifts the discussion away from old themes to contemporary technology for business trends. Once again IBM is trying to keep at the front of the Business IT pack with the hope of driving the market and minds of business… Continue reading: IBM’s Social Business Gambit