More input from Brian Solis at Altimeter Group on the “you” in social in business:

Everything you see in social networks is unique to you because you are at the center of the entire experience. This is why I lovingly refer to social media as the Egosystem. By design, everything revolves around you. Your friends, co-workers, the businesses and organizations you support, are linked to by you. You have become the ringmaster of your personal connectivity and in many ways, serve as the IT department not only for yourself, but also the people who rely upon you to ease their way into the egosystem. You know better than anyone what… Continue reading: Enterprise Social Networking is More Than Facebook Behind a Firewall