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Where insights are transformed into actions at the intersection of collaboration, information management, security, and business strategy.

Non-traditional marketing FTW (see what eCert just did?)

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Here’s an interesting thing.  If you can’t figure it out from the fact that we’re always talking about it on this blog, we’re suckers for reality TV.

Our particular favorites are reality TV shows about cooking (Top Chef, Chopped, Cupcake Wars, etc.) Anyway, we’ve been watching with baited breath America’s Next Great Restaurant – an awesome show about a group of folks who are looking to start the next big “fast casual” restaurant.

Our favorite to win since episode one has, of course, been Sudhir Kandula. His idea for “Spice Coast” (originally called “Tiffin Box”) is hands-down awesome.  We love him for a few reasons – he’s a software… Continue reading: Non-traditional marketing FTW (see what eCert just did?)

April 25th, 2011 | Category: Analysis, marketing, RealityTV | Leave a comment

For security firms, even small mistakes are bad marketing

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I’m interested in the overall reactions that security firms get from the community at large. All of us have been hanging on what’s going on over at RSA of course, and let’s not forget what happened to HBGary. These are pretty serious so we tend to notice them, but there are tons of issues that are much smaller like this that don’t hit the headlines in such a tremendous way. Yesterday, for example, there was a disclosure about some problems with McAfee’s website.

It was stuff you’d see a lot of places (a few information disclosures, an XSS, and an internal hostname disclosure), but still For security firms, even small mistakes are bad marketing

March 29th, 2011 | Category: Analysis, IANS, marketing | Leave a comment

Can Apple Find More Hits Without its Tastemaker? – NYTimes.com

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Check the link below for an Apple modus operandi perspective

Shortly before the iPad tablet went on sale last year, Steven P. Jobs showed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product.

“None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”

Can Apple Find More Hits Without its Tastemaker? – NYTimes.com

Continue reading: Can Apple Find More Hits Without its Tastemaker? – NYTimes.com

January 19th, 2011 | Category: Apple, marketing | Leave a comment

Wanted: Social Media Sifters – BusinessWeek

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Signs of the marketing/advertising times

Companies are increasing spending for the collection and analysis of online chatter—and social media monitoring outfits are being snapped up by larger software and market-research firms

Wanted: Social Media Sifters – BusinessWeek

Continue reading: Wanted: Social Media Sifters – BusinessWeek

October 22nd, 2010 | Category: Advertising, marketing, social media | Leave a comment

Wanted: Social Media Sifters – BusinessWeek

By

Signs of the marketing/advertising times

Companies are increasing spending for the collection and analysis of online chatter—and social media monitoring outfits are being snapped up by larger software and market-research firms

Wanted: Social Media Sifters – BusinessWeek

Continue reading: Wanted: Social Media Sifters – BusinessWeek

October 22nd, 2010 | Category: Advertising, marketing, social media | Leave a comment
 
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