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A controversial topic – e.g., currently ~300 comments at the Andy Carvin Google+ post referenced below
Before Google+, your Google identity was really only used on Google sites. But with Google+ and the +1 button, that identity system can extend across the Web — if you’re signed in to Google+ and you +1 a particular Web site, that information can be tracked. That helps Google provide more personalized services (like search results) for you, but could also help with ad targeting.
Schmidt also said that Google believes the Internet will work better if people know that you’re a real person rather than a fake person or a dog.
… Continue reading: Google+ Isn’t Just A Social Network, It’s An "Identity Service" [Business Insider]
Check the story link below for a social network identity snapshot
So why do the social networks want your real identity?
Google says it is addressing those with genuine complaints, but it maintains that to use the network effectively, users should be able to search for a friend or a family member as quickly and as easily as possible. And that, they say, means demanding real names.
Indeed, the guidelines are very similar to other social networks like Facebook and LinkedIn.
BBC News – Why does Google+ insist on having your real name?
Continue reading: BBC News – Why does Google+ insist on having your real name?
This looks like a truthiness campaign; I don’t see how Google+ is poised to disrupt Facebook as a de facto standard identity, authentication, and authorization service
Schmidt also seemed pleased that people seemed to understand that Google+ was different than Facebook.
“Circles is particularly well suited to the contact list you have in your phone, we have a somewhat different view of privacy. We tried to build a system that you could use for the relationships over time. The people who built the Internet did not get a stable version of identity; You need identity, in the sense that you are a person, this is who you… Continue reading: Eric Schmidt On Gauging Google+’s Success [TechCrunch]
Google+ optimized to solve Google’s identity crisis?…
Mr Schmidt said Plus will bring a new level of personalisation to the company’s diverse web offerings, working across Google products. “The assumption is that everything will move over to using the Plus infrastructure over time,” Mr Schmidt said.
Product improvements in core search, core YouTube, and maps should help drive adoption. “We’re trying to use the identity infrastructure to make the Google products really interesting,” he said.
[…]
“The issue on the internet … is a lack of identity,” he said. “And if you had a strong and clear identity… Continue reading: Google to push Plus across its services – FT.com
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