The other day while starting work on a post about why hype is never a good marketing strategy when I remembered, “hey! I already wrote about this.” Since the information is still relevant today, we decided to make the piece available again.

Many thanks to Carol Baroudi, Founder of Baroudi Group, Inc. for kind permission to reprint this document.

Software and technology vendors, especially those in the United States, have gotten into the habit of overselling the capabilities of their products in an effort to close deals. While this is an annoying practice for non-security related products, it can be downright dangerous when it’s applied to… Continue reading: Blast from the Past: Why Vendor Hype Benefits No One