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Final paragraph of a timely reality check
A decade ago, if you asked top business leaders whether they’d ever consider reading a book on neuroscience, they probably would have looked askance at you while tapping away at their BlackBerry. Today, they realize that profits lie in understanding how the human brain works, how people make decisions, and what influences the final purchase. What they may not realize, however, is that this understanding is moreso in a neuroscientist’s wheelhouse than an economist’s.
Is neuroscience the new ‘Freakonomics’? – Ideas@Innovations – The Washington Post
Continue reading: Is neuroscience the new ‘Freakonomics’? – Ideas@Innovations – The Washington Post
From a timely Douglas Coupland reality check
So what is the place of the novel — that rather old-fashioned technology — in a world where newfangled “content delivery systems” are continuously changing the way we read? “Two decades of profound technological shifts have literally, biologically, rewired our brains,” Coupland wrote. “We all know it. We all feel it. I think new work needs to address this astonishing shift. My agent tells me the only books people are writing or reading right now are fantasy. Great, but I want to see how our new brains tell stories set in present times as long-form fiction. I miss my pre-Internet brain, but that doesn’t help anything. We can only go forward.”
… Continue reading: Up Front – NYTimes.com
Check the full article for some downside dimensions
People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study. Indeed, the most adept gamers can make choices and act on them up to six times a second—four times faster than most people, other researchers found. Moreover, practiced game players can pay attention to more than six things at once without getting confused, compared with the four that someone can normally keep in mind, said University of Rochester researchers. The studies were conducted independently of the companies that sell video and computer games.
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![[BRAINGAMEJUMP]](http://si.wsj.net/public/resources/images/PJ-BF715_BRAING_NS_20120305211203.jpg) When Gaming Is Good for You – WSJ.com
Alternatively, you could just take a pill
The trick then for how to dislodge incorrect information is to build up the storage strength of the correct answer—in other words, to repeat it lots of times. Of course, this assumes the person holding the factually incorrect belief is open to changing it. If someone is not interested in questioning the “fact” that the Apollo moon landing was faked, then he is going to keep believing that.
Still, the idea that the most firmly embraced factual errors are the ones most open to correction is encouraging. People who believe things that are clearly wrong aren’t beyond correction—in fact, the more adamantly wrong they are,… Continue reading: The Science of Forgetting – Businessweek
For a similar perspective on the upside of autism, see The Age of the Infovore: Succeeding in the Information Economy
THE word “dyslexia” evokes painful struggles with reading, and indeed this learning disability causes much difficulty for the estimated 15 percent of Americans affected by it. Since the phenomenon of “word blindness” was first documented more than a century ago, scientists have searched for the causes of dyslexia, and for therapies to treat it. In recent years, however, dyslexia research has taken a surprising turn: identifying the ways in which people with dyslexia have skills that are superior to those of typical readers. The latest findings on dyslexia are leading to a new way of… Continue reading: The Upside of Dyslexia – NYTimes.com
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